RAND Luxury is an International event-production company that caters to the world’s finest luxury brands. Based in Manhattan, the RAND team is best known for its “Evening of Luxury” events where RAND links up with luxury auto manufacturers to support the launch of their newest and hottest automobiles. In the past year alone, RAND aligned with Lamborghini, Bugatti, Rolls-Royce, Aston Martin, Bentley & Spyker. Adjacent to these fine motorcars, RAND creates a luxury lifestyle experience by inviting complementary brands to showcase their goods and services to the distinguished list of guests that RAND invites to its events. The RAND concept has been featured on television; CNBC High Net Worth, CNNfn, Fox, ABC & CBS. Additionally, CEO Bradford Rand has had extensive magazine and news coverage in Elite Traveler, Robb Report, Auto Aficionado, Details, Departures, New York Magazine, New York Times and others.
The Luxury Review events are a series of press & media showcases that feature the latest in luxury products and services. The primary focus and purpose for these events are to provide 3-4 months of public relations and brand exposure for all of its exhibitors & sponsors. Each event typically sees over 200 tastemakers, journalists, editors, stylists, TV & Movie Producers, product placement specialists, luxury aficionados and bloggers along with industry executives.
Our 2011 Luxury Review showcases serve as the ultimate shopping experiences for the affluent consumer (by invitation only). A portion of all of the sales proceeds from each of the select participating brands will benefit The American Red Cross.
At an “Evening of Luxury” event, RAND’s privately invited guests and clients of the participating luxury sponsors are treated to cocktails & hors d’ oeuvres that they can enjoy while perusing the finest jewelry and timepieces from DeWitt, Harry Winston, Piaget, Jaeger-LeCoultre, BlancpaiN & Parmigiani. As they sip on Tattinger Champagne, fine wines from Silver Oak & Shafer Vineyards, they can learn more about private aviation & luxury travel provided by Marquis Jet, Avantair, Lufthansa Private Jet Services or Flexjet. Thereafter they might choose to plan a spa treatment at Canyon Ranch or Townhouse Spa or more exotic vacations offered by Abercrombie & Kent or Private Escapes.
At all RAND events we create an exclusive lounge where recent guests have enjoyed Johnny Walker Blue Label or Glenmorangie scotch while indulging in Cohiba, Macanudo & Partagas cigars compliments of Club Macanudo. Of course, music is a big part of the event and guests are exposed to the high-end audio systems of Bang & Olufsen or Steinway Lyngdorf as well as pleasing melodies played on the Shigeru Kawai Grand Piano.
All in all, the most important goal for RAND and its clients is to provide an exclusive atmosphere where VIP guests can enjoy the finest products and services the luxury market has to offer.
We look forward to seeing you at our next event.
President / CEO
The Luxury Review
Division of RAND Luxury Inc.